As creators move beyond ‘proof of concept’ experiences and into magical cinematic masterpieces – I wonder how will they will be officially recognised?
Do you think virtual reality will find it’s way to the Oscars? Cannes? How about the MTV video awards? We might see popular video games award shows create new categories. Or maybe virtual reality/augmented reality will get it’s own black tie event …where we all swoon over the gowns of virtual darlings.
I’ve done some research to find out some awards shows that exist right now, and while it’s in no way a comprehensive list – it does prove that the seed has been sewn:
1) The Proto Awards
By the Virtual Reality foundation who also bring us the Virtual Reality Expo. A dedicated virtual reality event with categories for:
- Best overall experience
- Best score
- Best live action experience
- Best sound design
- Best GUI (Graphical user interface)
- Best social experience
- Best gameplay
- Best educational experience
- Best mobile experience
- Most innovative
- Best interactive design
- Best student experience
- Best art direction
- Best independent experience
- Most transportive
So ironic this awards show is based out of Hollywood (USA).
2) The Virtual Reality Awards (VRAs)
A virtual reality awards ceremony hosted in virtual reality. Award winners are invited to come onto the stage and accept their award and say a speech. Brought to us by Riftmax. Though it doesn’t look like’s doing too well because it’s still promoting last years awards.
3) The Audie Awards
Brought to you by the augmentedreality.org, this awards show is focused on augmented reality. Categories include:
- Best smart glasses (co-sponsored by ieee standards association)
- Best hardware
- Best app (co-sponsored by epson)
- Best campaign (co-sponsored by qualcomm)
- Best enterprise solution (co-sponsored by daqri)
- Best tool
- Best game or toy (co-sponsored by intel)
- Best art or film
- Best in show
4) VR wins an Emmy!
The Sleepy Hollow VR experience was incredible. Comprised of a physical set, a experience run through the Oculus Rift, as well as an app that allowed viewers to take the experience home with them. It scored in the ‘Best User Experience and Visual Design’ category at the Creative Arts Emmy Awards.
5) CES Innovation Awards – Gaming and Virtual Reality category
CES (Consumer electronics show) is an annual innovation exhibition held in Las Vegas Nevada. The Gaming and Virtual Reality category is prestigious with past winners such as the Crystal Cove prototype.
6) Kaleidoscope VR film festival
The Kaleidoscope VR film festival brings cinematic virtual reality to 10 cities with 20 VR films. Again, this one is in America. Prize by jury.
7) The VR & AR award at SXSW Austin Texas
SXSW is one of the biggest lifestyle festivals in the world including Music, Film and Interactive! What an intersection for VR/AR to come to life. The interactive innovation awards top off the festival and would provide any winner with an industry renowned award!
It’s just the beginning…and VR/AR is still trying to find it’s home. The medium of VR/AR will span games and cinematography. It will have applications for entertainment and education. It will help us become more connected with each other. So it’s likely that VR/AR experiences will be officially recognised by a diverse bunch of organisations. Both in America (where most of the ones i found were) and overseas.
I don’t think that there is one ‘most prestigious’ award so far. If I had to pick, it would be the Proto awards. Someone has put a lot of love into that event. But eventually – I see glamorous black tie, celebrities laden events that will capture the attention of the world.
We’ll just have to wait a few more years I guess.
What’s your opinion? Which is the most prestigious? Let me know in the comments.